In addition to his marketing degree from The Wharton School at the University of Pennsylvania, Jeff has more than 25 years of brand marketing experience. On behalf of Barkley, he spearheaded the Millennials research partnership with The Boston Consulting Group and Service Management Group. Jeff is the founder of Share.Like.Buy, a Millennial Insights & Marketing Conference, the co-author of the book, "Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever," and the lead editor of a blog, millennialmarketing.com.