Money Matters: How Affluent Millennials are Living the Millennial Dream
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Jeff Fromm
Affluence has been a growing buzzword when it comes to millennials in the marketing and business world. Across the board, brands from Burberry to BMW have been wondering how to engage a nascent but growing population of affluent young adults, due to their nontrivial impact on discretionary spending.
Size
1.93 MB
Length
56 pages
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